New MacBook Air by Apple to be Launched in Q3, 2012


DigiTimes cited on Monday that gadgets giant Apple has plans to launch the new MacBook Air to give a competition to the Ultrabook, which is already in the market. Priced at an unabashed $799, the MacBook Air is cheaper than the current cheapest model the Apple offers by $200. This could spell problem for PC makers if they are unable to bring the prices for Ultrabooks to about $699.


At present, the least expensive model by Apple is their Macbook Air at $999 with an 11.6-inch screen and a solid-state hard drive with a capacity of 64 GB. It lacks an optical, hard drive, which contributes to its slender design. After Apple’s success with the present model, Intel also has hopes of around 30 million shipments for its Ultrabooks this fiscal.

Speculations about MacBook Air

There are speculations that Apple may use Intel’s Ivy Bridge processor chips for its new Mac range with MacBook pros (new ones) expected to come in 15-inch models. They would too allegedly miss an optical drive and opt for a solid-state one instead. There have not been any talks about the MacBook Air models as there have been for their MacBook Pro models. Some also say Apple might merge both of them to make an entirely new gadget.

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