There’s the Nook by Barnes & Nobles, Kindle by Amazon and now there is the Sony Reader WiFi but with the two devices aforementioned costing a lot lesser than the Reader WiFi, Sony just had to cut the price of face stiff competition with the other two devices.
As expected, the Japanese company had officially deducted $20 from its retail price of $149.99 to $129.99 effective immediately. However, the price given by Sony is still nowhere close to the Nook nor the Kindle as the ad-free version of both cost only $99 which is $30 cheaper than the Reader WiFi. In terms of purchases, that is enough to buy at least 3-4 books for any of the devices.
However, Sony’s promotion doesn’t stop there as the company also mentioned that should the customer trade-in any eReader with Sony, then the price of the product will be slashed by another $50 bringing the price to $79.
The Sony Reader WiFi is the company’s newest range of eReader which was released a few months ago. Like most new eReaders, this one is also touch sensitive and comes with a stylus as well. However, it also faces stiff competition with the Nook and Kindle as the two are one mainstream eReader devices in the market.