Monster Cable and Beats stops their partnership


A lot of people may have heard about Beats but rarely Monster Cable. Previously, the two companies had a five-year contract on which Monster will be distributing the Beats by Dr. Dre devices. Renewal for the contract has come and with it being said and done, the two companies will not be renewing their contracts. Beats will be produced by other audio manufacturers in the future.

The disagreement on which caused the partnership to be abandoned was mostly about revenue sharing and credits for making the products a success. It seems that Beats wanted a higher revenue and credit for the success of Monster Cable. However, that might seem like the right thing to do because almost two-third of the revenue gained by Monster was from the sales of Beats products.

Audiophiles may rejoice with this stoppage of partnership because the products sold by the two companies may not be up to the standard of most audio devices for their prices. A lot of the Beats headphone offer sub-par audio performance as compared with its competitors being at the same price. However, a new partnership between Beats and a new company has yet to be seen and hopefully the result will be a product of a much higher quality.

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Costea Lestoc has written 492 post in this blog.

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